A passionate learner exploring the intersection of creative marketing and artificial intelligence. I build data-driven strategies for SEO, paid ads, content, and growth — and I'm just getting started.
Practice Projects
Certifications
Tools Learned
I don't have years of agency experience — I have curiosity, hustle, and a system. I believe modern marketing belongs to those who can blend creative storytelling with AI-powered execution.
I've built this portfolio not to show off fake logos or inflated numbers, but to demonstrate how I think, how I learn, and how I deliver. Every case study here is a real practice project I designed, executed, and analyzed on my own.
My toolkit includes SEO strategy, Google & Meta Ads, content marketing, AI automation, and analytics. I'm currently deepening my skills in growth marketing and marketing automation.
Keyword research, on-page SEO, technical audits, local SEO strategy
Google Ads, Meta Ads, audience targeting, ad copy, bid strategy
Blog writing, social media content, email copy, landing pages
ChatGPT prompting, AI content workflows, data analysis with AI
Problem → Strategy → Results — swipe through 4 practice projects.
Marketing simulations, live experiments, and personal branding projects I've built from scratch.
Performed a full technical SEO audit on my own portfolio using Screaming Frog, Google Search Console, and PageSpeed Insights. Fixed 14 critical issues including missing meta descriptions, slow CLS, and broken internal links.
Designed a full Google Ads campaign structure for a hypothetical local cafe: Search, Display, and Discovery campaigns. Built keyword lists, ad copy variants, and a monthly budget plan with KPI tracking.
Built a complete content funnel for a SaaS tool (fictitious): TOFU blog posts, MOFU lead magnets (ebook + webinar), BOFU email sequences. Created 8 content pieces with keyword strategy and distribution plan.
Industry-recognized certifications I've earned to build a strong marketing foundation.
Coursera | Google
Coursera | Meta
HubSpot Academy
Google Skillshop (In Progress)
HubSpot / Self-Study
Tools I've learned and actively use to research, create, analyze, and optimize.
Small experiments I ran to test marketing hypotheses and learn what works.
Tested curiosity-gap headlines vs. direct-benefit headlines for the same article topic. Curiosity-gap drove 3.2x more link clicks but direct-benefit had better engagement-to-share ratio.
Compared 30 small hashtags vs. 5 high-volume + 5 niche hashtags. The combo strategy delivered 2x reach and 1.7x profile visits. Niche hashtags consistently outperformed broad ones for engagement.
Tested 3 subject line styles: personalized, value-first, and curiosity. Value-first had highest open rate at 64%.
Writing helps me think. Here are articles where I break down marketing concepts, experiments, and lessons.
How AI overviews, SGE, and LLMs are reshaping search — and what it means for someone starting out in SEO today.
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A transparent guide to creating case studies, projects, and proof of work when you're just starting out.
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A roundup of the best AI tools for content creation, data analysis, campaign optimization, and reporting.
Read MoreA transparent look at my learning path — no gatekeeping, just the journey.
Began with Google Digital Marketing & E-commerce Certificate on Coursera. Learned the fundamentals of SEO, SEM, display advertising, and email marketing.
Completed HubSpot Content Marketing certification. Ran my first SEO audit. Started publishing articles on marketing topics to practice content creation.
Completed Meta Social Media Marketing Certificate. Built simulated Google Ads and Facebook ad campaigns. Learned audience targeting, ad copywriting, and bid strategies.
Explored AI tools for marketing automation, content generation, and data analysis. Started Google Analytics certification. Built this portfolio from scratch.
Actively seeking internships and freelance projects. Deepening skills in marketing automation, CRM tools, and data-driven growth strategies.
A clean, one-page resume summarizing my skills, certifications, and projects.
I'm open to internships, freelance projects, collaborations, or just a cup of virtual coffee.